Apollo.io Prospecting: Build and Enrich B2B Lead Lists

This course is for VAs who are asked to build outbound lead lists for a client: finding the right decision-makers, filtering them down to a genuinely relevant list, revealing contact details and handing the list over in a usable format.

You will work through Apollo’s people database from the first filter to the final export: job titles and seniority, location and headcount, industry, keywords, market segments and technologies, the timing filters that show who is likely to be in market, email and phone status filters, credits, saved lists, built-in sequences, CSV exports, CRM pushes and the Chrome extension for prospecting on LinkedIn.

Afterwards you will be able to translate a client’s ideal customer profile into a filter set, judge which filters to trust and which to treat as rough estimates, reveal contact data without burning credits, and deliver a saved list straight into the outreach tool or CRM your client already uses.

Content review due: October 2027. This course covers tools or features that change over time (The course depends on one platform’s current filter names, menu structure and button flow, which would be the first things to change in a redesign). Check it still matches the current product before renewing it.